Political campaign for a Minneapolis City Council seat.
What did they need?
A new candidate entering the race for a Minneapolis City Council seat needed a quick ramp-up of their website and Contact Resource Management system. They also wanted to apply a consistent look across materials, including regular emails.
What did I do?
After evaluating platforms to address the various web-based needs of the campaign, I selected and built out a full site using NationBuilder - a platform designed to integrate with social media, mailing lists, public voter registration data, and real-time metrics from each.
I created email templates and generated weekly mass mailings.
Who did I work with?
I worked with the candidate directly to report engagement statistics, the campaign manager to coordinate data and content strategy, and writers to create the campaign email letters.
What did I learn?
This was an opportunity to explore the features of NationBuilder as a tool for political campaigns. I was also able to contrast some of its CMS features with the more robust Drupal platform and the more user-friendly WordPress.